Why SEO is a must-have in Digital Marketing
- 68% of online experiences begin with a search engine
- 53.3% of all website traffic comes from organic search
- 92.96% of global traffic comes from Google search, Google Images, and Google Maps
- SEO drives 1000%+ more traffic than organic social media
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads
SEO is also one of the only online marketing channels that, when set up properly, can continue to pay dividends over time. If you provide a solid part of content which deserves to rank for the ideal keywords, your traffic can snowball over the years, whereas advertising needs continuous funding to send visitors to your site.
Why DASH SEO?
Because it is a simple alternative to ineffective, expensive, long term SEO contracts and we deliver in Short & Efficient Work Cycles.
Below is the overview of the classification of SEO accordingly-
Why SEO ?
SEO can help you build better relationships with your audience, improve the customer experience, improve your own authority, drive more visitors to your website, give you an advantage over the competition, and improve conversions, which means more sales, more loyal customers, and much more growth to your business.
If you're trying to find a top-rated search engine optimization agency that can take your campaign to a whole new level, you've come to the right location.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your site through organic search engine success.
To know SEO, we have to first define organic traffic. The term ``organic visitors`` identifies the visits received by your website through unpaid search results, hence it is called organic. As opposed to paid traffic that is generated through paid advertisements, organic visitors are only sourced from natural search results. It follows that visitors found your site by looking for specific keywords and phrases in search engines like Google or Bing.
When done with the right strategies and white hat legal method, SEO will improve your search engine rankings which can result in organic traffic which will not only help you to get leads for the products and services that you offer but also help with branding and authority as websites don't rank organically in the search engine instantly. For instance, the marketer has to focus not only on informative blog posts and optimize it for SEO but also give feedback on user websites' experience as the article which helps generate traffic that may result in a purchase decision is readable on all devices.
Key SEO Stats and why it’s one of the Top Marketing Strategy
- 68% of online experiences begin with a search engine.
When a customer wants to buy a new product or service, or wants to know about a certain business, they pull out their favorite search engine. Almost all online experiences start with a search engine such as Google, Yahoo, or Bing. It’s rare for customers to know exactly what they want. They do have the idea but they require a search engine to direct them.If your business isn’t seen on the search results, how will your customers find you? Most likely, they will not. But, customers will find your competitors and give them their own business. - Google currently holds 92.27% of the total search engine market share(Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.
Followed by Bing at 2.79% and Yahoo! At 1.87%.As you can see, Google dominates the search engine market, therefore it’s not surprising that a massive majority of marketers rely on this platform for SEO. Most, if not all, SEO strategies will focus on optimizing Google when compared to the rest. Now, SEO pretty much indicates that it is a campaign for your Google search engine. Thus, it makes perfect sense that you focus nearly all your efforts on Google. If you are searching to optimize for other search engines, you are totally free to do this but only as a support for your Google SEO campaign. - Leads from search engines have a 14.6% close rate–
For the reference, the close rate refers to the proportion of leads turning into conversions. Now, that doesn’t look much, does it? If you compare SEO’s close rate with that of conventional advertising, you’ll find exactly how impressive the prior is. The close rate for traditional marketing methods like print, TV, or radio is only at 1.7%.- Obviously, your conversion rate might vary but there Is no shortage of methods to increase your Company’ close rate. With an increased close rate, your company will grow its customer base, revenue, and market share. With growth like that, you are positioning your company as a business leader. - 75% of people never scroll past the first page of search engines.
This means that you can not bear to be ranking on the second, third, or fourth page of SERP. You just will not get the clicks and traffic you need to create SEO worth your time and money. And you need organic visitors because 93% of online experiences start with a search engine. In addition to that, you will find around 1 trillion searches each and every month! - 70% of online marketers say that SEO is better than PPC for generating sales.
With digital advertising getting more mature, it is no surprise that companies are continually becoming better at SEO — and watching more results from SEO efforts than from PPC. Many of the respondents reported that they see more results (like traffic, leads, and sales) from SEO. Others used ROI as a benchmark to rate SEO more than PPC. Marketers found SEO for a long-term strategy, while PPC allowed for short-term bursts.
5 Reason to Hire SEO Agency
Leverage the Agency’s Skills to Succeed
As mentioned, many business owners have tried to do SEO by themselves but frankly, with mixed results. SEO is a very intricate set of processes and can be unforgiving. If you have no clue what you’re doing, you’ll end up doing more harm than good to your business. For example, building backlinks is one of the key elements of SEO and if you use bad links, you might end up getting penalized and drop in rankings.
The best SEO agency will have a knowledgeable and experienced team that will manage your SEO campaign.
SEO is Ever-Changing, Ever-Evolving
A professional SEO service has the expertise and experience that is required for successful marketing. Even though you might know the basics of SEO, a professional team knows every nook and cranny.
Saves Your Precious Time
It is likely that you do not have time to learn SEO. But, a professional search engine optimization company already has the knowledge and experience that will assist you. You can count on them to do hours of research. They will work hours into the night to ensure your organization is successfully set. It requires time to learn the principles of SEO marketing. When it comes to learning SEO, time isn't on your side. Time is a commodity in the business world, and there frequently is not enough of it.
Stay on Top of Your SEO Efforts
SEO companies will go above and beyond to satisfy their clients. The mindset that your success ensures that their success generates a feeling of pure performance. Professional SEO companies know that they must provide superior work. They are aware that a failed SEO campaign can tarnish their reputation. With performance driven attempts, you receive a better return on investment.
A Competitive Edge
More than 80% of companies consider that SEO is effective. You can count on an even large proportion of companies using the advertising technique.Since SEO is so common, you are going to need a means to gain a competitive edge.A seasoned SEO firm conducts research to figure out what your opponents are doing SEO wise. The staff will then figure out the measures to implement to make certain you win the SEO race.
Why Choose Us?
More than 80% of companies consider that SEO is effective. You can count on an even large proportion of companies using the advertising technique.Since SEO is so common, you are going to need a means to gain a competitive edge.A seasoned SEO firm conducts research to figure out what your opponents are doing SEO wise. The staff will then figure out the measures to implement to make certain you win the SEO race.
DASH SEO FAQs
Of course you have some questions – it’s understandable. We’re always here and ready to answer anything you want to know! In the meantime, here are some answers to some of the most common questions we are asked.
1. What is a "Dash SEO" exactly?
Dash SEO is a focused, condensed effort to tackle each major pillar of an SEO campaign. Instead of taking months to complete a task like keyword research, On Page recommendations we complete these tasks within a short time period.
2. There's No Retainer Contracts?
No retainer contracts are needed since each Dash (A specific task) is completed within a matter of weeks, so there’s no need for long term agreements.
3. There's No Recurring Work?
Yes since each Dash is completed as a standalone service. However we recommend some of the activities like Content generation is done 2 – 3 times per year to ensure enough content is being created.
4. How Many Dash Do I Need?
It depends on your website’s current standing, performance and your budget. During our consultation call, we will tell you exactly how many Dash we recommend undertaking.
5. How Does Pricing Work?
We charge you a 1 time fee based on the number of URLs on your website. The more URLs, the larger the effort, the higher the price per Dash.
FAQs about SEO Services
1. What is SEO and how can SEO experts help my business ?
Search Engine Optimization is the process of optimizing a website to rank on the search engines to increase its visibility when users start looking for relevant keywords and queries. An SEO Expert has the expertise and experience that’s required for successfully optimizing a website. Even though you might know the basics of SEO, a professional staff knows every nook and cranny.
2. What is on - page SEO ?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page describes both the material and HTML source code of a page that can be optimized, instead of off-page SEO which refers to links and other outside signals.
3. SEO and pay per click (PPC) - what’s the difference ?
There are two key differences when contemplating SEO or PPC. The first is that paid advertisements appear on top of the page, above the organic listings influenced by SEO. The next is that visitors from organic via SEO are free of charge, whereas traffic from PPC includes a cost for every single click. Oftentimes, SEO and PPC work best when integrated and strategically coordinated.
4. How long does it take to see ROI for services ?
Getting results from SEO strategies will not happen overnight. In our experience, any search engine optimization agency that guarantees quick results and top ranks is misleading its customers. The timeline for SEO strategies and projects will differ based on your specific requirements, budget, and expectations. The dimensions, vertical, and maturity of your business also factor in significantly.
At Marketing Pixelz, our strategy is to provide the latest technical experience, implement best practices, and closely measure effects. Thorough, circumspect, and consistent is the title of the game.
5. Is SEO part of digital marketing ?
Yes! SEO is just one of major aspect of digital marketing strategy, which includes:
- Content marketing and strategy
- Advertising
- Social media
- Email campaigns
- Direct response
- Account-based marketing tactics
At Marketing Pixelz, our strategy is to provide the latest technical experience, implement best practices, and closely measure effects. Thorough, circumspect, and consistent is the title of the game.
6. Why is it that businesses focus so much time and cash on digital advertising and marketing?
Because content which brings value to prospects and customers can help raise awareness, bring leads, and catalyze growth. Search engine optimization is a really significant part making this happen.
Ready to power up your SEO game with DASH SEO?
Send us your campaign details and a member of our team will get back to you to arrange an initial consultation and account audit.
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