An effective Facebook ads campaign requires more than tapping boost and spending money. Planning, conversion tracking and effective audience targeting are all important aspects of a Facebook ads campaign.
Why Facebook & Instagram Ads?
The beginning of 2021 saw Facebook increase its reach to more than 2.7 billion people. Combining this with more than a billion Instagram users means that your ads have the potential to target the right people who are looking for your product or service. Facebook ads are powerful and it can help you target a small demographic in a small region, or it can scatter a broad message to the masses with equal ease. Yet many businesses fail to harness the power of Facebook advertising, because they don’t know how to make it work for them.
Facebook advertising doesn’t have to be a mystery. It can be your number one marketing tool for sales, acquisition and lead nurture, but it has to be managed with the right technology, expertise, and care.
We concentrate on driving conversions via a well-optimized ad campaign. We analyze campaigns and focus on making data-driven decisions to optimize campaigns to deliver an excellent return on your ads investment.
How We Work?
Facebook has multiple campaign types to help your business grow. Combined with the visual character of Facebook and the precise audience targeting, testing and continuing optimizations an integral piece of the management procedure. We'll help you analyze your competition, use our research results to create persuasive campaigns, monitor stated campaigns, and track interactions and involvement.
Discovery
We will need to understand your vision and your business. Primarily, we must understand what makes your company unique and exactly what are your advertising goals. We’ll sit down (or speak on the phone) and chat about your business. We will look at your internet presence, check out your website, your social media profiles, and see how they fit your goals and objectives.
Creation
Once we know about you and what you do, we can start to make your ads. We’ll put your ad copy together with content and create highly converting ads for you. These advertisements will be displayed to your audience, which we can build from several sources.
Tracking
We will need to know what’s working and what isn’t. It’s essential to track your conversions to see which ads are performing well and which ones need tweaking. We try to gather as much information as possible to understand how your ad campaigns are doing.
Testing
Once we begin collecting information, we will analyze what is going well and what isn’t. We can start to do split testing to learn what’s resonating well with your audience.
Monitor
We will monitor your account closely and ensure everything is working as intended and also manage your ad spends to ensure you get maximum ROI from the ads.
Tweaking
Based on the results from the initial set of ads launched, we may tweak your ads to help increase conversion rates. It might be that we change your target audience, post new ads, edit your current ads or something else. This is an ongoing process and we’ll use data to make the best choices for your campaigns.
Reporting
We will not just optimize your campaigns for optimum ROI from the ads but we will share a monthly report which will help you better understand the overall performance and schedule a call with you to discuss the same. You’ll know everything you need to know and we’ll give educated suggestions on how to proceed.
Who Should Advertise on Facebook?
Are you looking to advertise on Facebook but uncertain whether Or not your company is a great fit? The fantastic news is that anybody can market on Facebook.
Many businesses and brands have this misconception that Facebook is not a valuable marketing platform. That's a significant mistake. If your brand is not on Facebook, make certain you get on it since your competition may already be reaping its benefits.
Regardless of your business size, products, services, or industry, Facebook has the right tools and formats to help you connect to your target audience.
How Does Facebook Advertising Work?
Over 1.2 billion people use Facebook, and over 30 Million businesses have pages. Facebook ads are designed to help businesses reach the right people with the perfect messages.
Facebook helps you choose the audiences and offers tools that help you reach individuals based on characteristics and categories like:
- Where they live
- Demographics: like age, gender, job titles and more
- Interests: like shopping, gadgets and much more
- Behaviors: like shopper profiles and offline interests
When people are on Facebook, they may see your advertisement in News Feed - the private stream of updates from their friends, family and things they care for.
What about Instagram Ads?
There are many placements where we can show ads, and different placements will have a different impact. We are going to assess this when we are monitoring conversions on your advertising campaigns. It is possible to display advertisements in Instagram Feeds, Instagram Explore, and Instagram Stories.
FAQs about Facebook Ads Management Services
Of course you have some questions – it’s understandable. We’re always here and ready to answer anything you want to know! In the meantime, here are some answers to some of the most common questions we are asked.
1. I tried ads before and it didn't work, what will you do differently?
We’ll analyze what you did and see what insights we get which we can use for our future campaigns. If you just boosted a few posts, it’s highly likely that you would have achieved your goal apart from getting a few engagements on your posts.
However, we don’t guarantee that ads will work for your business, there are too many variables to promise success. For example, the B2B SAAS industry is very competitive. If you’re a new entrant in this competitive space your service pricing, onboarding and after sales support, product features will play a crucial role as well apart from the ads and optimization we do also you may need to spend a lot on marketing to compete with the big competitors in your space.
Before we start any campaign, we will look at your goals and budget and give you our honest opinion based on the estimations shared by Facebook and from our experience over the years about our chances of providing you with a good return on your investment.
2. How much does it cost?
There are two costs involved in us running your ad campaigns for you. First, you will need to cover the cost of the ads. This fee is paid directly to Facebook and it is a monthly payment.
There is also our management fee which we charge to manage your campaigns for you.
3. Do you need access to my Facebook account?
We will need access to your Facebook page but we will never ask for your personal Facebook password.
We maintain an agency account for businesses and you’ll get a request that we want access to your page and if in case you have an existing Ad Account/Business Manager we will need access to them as well.
4. Do Facebook Ads work?
Yes they absolutely work. But you have to make sure you have the right goal for your ads and that you are measuring the right things.
Facebook has some of the most highly targeted, lowest cost per click advertising available on the internet today.
5. Are Facebook Ads better than Google Ads?
Facebook Ads and Google Ads are fairly different in the way they target people.
Google targets based on what people are searching for in that moment i.e it is search intent based
Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data).
With Google ads you can target more around what people want. Maybe they are searching for “best productivity software” vs. Facebook ads where you are targeting specific job titles and interests that may be interested in the product.
6. How will we know if our Facebook marketing really works?
Your dedicated Facebook advertising specialist will help you determine your ideal CPA (cost per acquisition) as part of this discovery procedure based on the estimates from Facebook. It may take some time in the start to obtain the appropriate balance of content, placement, and target audience optimization, but your specialist will maintain fine-tuning the campaigns till they are converting for your goals within your target price range. All of this information will be continually shared with you, which means you will know exactly when your Facebook effort turns the corner toward achievement.
Got a project? Let’s talk!
Send us your campaign details and a member of our team will get back to you to arrange an initial consultation and account audit.
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