Company Overview
The client is an India based manufacturer specializing in certified safety flooring solutions for applications such as playgrounds, gyms, indoor and outdoor facilities, pet areas, and sports environments.
Business Overview
The client wanted to scale lead generation while improving overall efficiency. The challenge was to increase conversion rates and reduce cost per conversion across paid channels without increasing total ad spend.
Objective
Generate consistent, high quality inbound leads
Improve website conversion rates
Reduce cost per conversion while maintaining stable budgets
Channels Used
- Google Ads
- Analytics & Conversion Tracking
Our Approach
We focused on intent driven acquisition across search and social. Paid search campaigns were structured around specific use cases and buying intent, while paid social supported demand creation using product specific messaging. Conversion tracking and landing experience improvements were prioritized to ensure higher quality traffic translated into measurable outcomes.
Execution Highlights
- Intent focused keyword grouping aligned with flooring use cases
- Exact match search strategy to capture high intent demand
- Conversion tracking aligned with calls and WhatsApp inquiries
- Website content recommendations to improve ad relevance and expected conversion rates
- Product focused Meta Ads campaigns using real installation and product imagery
Results and Impact
