Company Overview
The client is an established online liquor ecommerce store based in Hong Kong, selling wines and spirits across multiple categories including whisky, tequila, gin, champagne, vodka, and more.
Business Overview
Despite being operational for over a decade, the brand’s digital growth had stagnated due to intense competition on pricing and product availability. A key challenge was user drop off when specific bottle variants were unavailable, leading to lost purchase intent and no way to re engage those potential customers.
Objective
Drive consistent online sales revenue
Improve brand visibility in a highly competitive category
Capture and re engage high intent users who dropped off before purchase
Increase average order value through smarter onsite conversion strategies
Channels Used
- Google Ads
- Analytics & Conversion Tracking
- SEO
Our Approach
We adopted a phased growth strategy that balanced brand visibility, performance driven acquisition, and onsite conversion optimization. Early efforts focused on building category level awareness and collecting intent signals. As data matured, we shifted toward conversion focused campaigns, competitor capture, and dynamic product promotion. Conversion rate optimization was layered in to retain and monetize high intent traffic that would otherwise be lost.
Execution Highlights
- Category based audience and keyword segmentation
- Progressive shift from traffic and visibility to conversion focused campaigns
- Dynamic product ads aligned with user browsing behavior
- Exit intent capture to collect high intent user data
- Retargeting and lifecycle messaging to recover lost demand
- Cross sell and upsell flows implemented to improve order value
Results and Impact
