Company Overview
The client operates in the industrial refrigeration sector, offering products such as blast freezers, cold storage solutions, flake ice machines, and IQF spiral freezers. Their customers span industries including food processing, hospitality, and supermarkets.
Business Overview
The client approached us to manage their Google Ads with a primary focus on lead generation and improving brand visibility. The challenge was to increase conversion volume while improving cost efficiency in a niche, high consideration B2B market.
Objective
Generate qualified inbound leads through Google Ads
Improve conversion volume and efficiency
Strengthen visibility for industrial refrigeration solutions
Channels Used
- Google Ads
- Analytics & Conversion Tracking
Our Approach
We aligned keyword strategy, landing experience, and conversion tracking around the client’s priority product categories. Campaigns were structured to capture high intent searches, while landing pages were optimized to clearly communicate product offerings and encourage inquiries. Conversion tracking improvements ensured performance decisions were driven by accurate data.
Execution Highlights
- Keyword research aligned with selected industrial product categories
- Recommendation and creation of a consolidated product focused landing page
- Conversion tracking setup including enhanced conversion implementation
- Multiple ad variations tested to improve relevance and performance
- Ongoing optimization based on search intent and conversion data
Results and Impact
