Company Overview
The client is a global e-commerce fulfillment and logistics solutions provider based in Hong Kong, offering end to end supply chain and worldwide shipping services for online businesses.
Business Overview
The client was running existing Google Ads and LinkedIn Ads campaigns that were not delivering a reliable MQL pipeline. The challenge was to audit and fix underperforming campaigns, improve lead quality, and build a scalable MQL engine in a highly competitive B2B market with significantly larger competitors and higher budgets.
Objective
Fix inefficiencies in existing paid campaigns
Generate high quality marketing qualified leads
Improve conversion efficiency and reduce lead acquisition costs
Support long term pipeline growth through paid channels
Channels Used
- Google Ads
- LinkedIn Ads
- Analytics & Conversion Tracking
Our Approach
We started with a deep audit of existing campaigns and tracking to understand where performance was breaking down. Based on business goals and buyer intent, campaigns were restructured to align messaging, targeting, and conversion actions around MQL generation. Search and social efforts were coordinated to balance intent capture, brand visibility, and multi touch conversion paths required for B2B decision making.
Execution Highlights
- Audit and restructuring of Google Ads and LinkedIn Ads accounts
- Intent based campaign architecture aligned with service categories
- Improved conversion tracking focused on MQL events
- Ongoing optimization of targeting, bids, and messaging
- Introduction of Performance Max campaigns to support multi touch journeys
Results and Impact
