Company Overview
The client is a leading Indian company supplying capital equipment for the sports and leisure industry, serving commercial venues such as bowling alleys, entertainment centers, and large scale recreational facilities.
Business Overview
The client was launching a new digital acquisition channel to promote its bowling alley equipment. As a fresh account setup, there was no historical performance data, and the challenge was to generate qualified B2B leads while keeping acquisition costs under control in a niche, high consideration market.
Objective
Generate high quality inbound leads for bowling alley equipment
Achieve strong conversion efficiency during the pilot phase
Maintain a low cost per conversion while testing demand
Channels Used
- Google Ads
- Analytics & Conversion Tracking
Our Approach
We focused on building a tightly structured lead generation setup designed for intent driven B2B searches. Campaigns were aligned around commercial buying signals rather than broad awareness, with conversion tracking configured from day one to ensure lead quality and cost efficiency could be measured accurately during the pilot phase.
Execution Highlights
- Based on the client’s requirements, we conducted in-depth keyword research and segregated the keywords according to the client’s product requirements.
- We launched tightly themed keyword campaigns, carefully designing the campaign structure along with relevant keywords and ad copies.
Results and Impact
