Pay per click (PPC) is an advertising strategy that businesses use to place their content at the top of the search results pages for certain keywords. Usually, these are high-volume keywords that a target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click.

PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is somewhat of a science, and it happens to be our specialty.

Yes, this really is a common tactic. Savvy competitors will not simply bid to get their own branded keywords, but will pay to rank for the branded keywords of the opponents. That usually means that prospective and present clients looking for you on Google will first see an ad from your competition.

While this is perfectly legal–albeit a small grey area–there are many ways to conquer this particular tactic. Our Google Adwords services can help!

Whereas companies can use PPC to pay for search traffic to their website, SEO is a different game entirely. SEO means structuring, writing, and optimizing pages to improve organic search traffic. For all intents and purposes, this means playing by the terms of the Google algorithm and pleasing it, but of course it should help the users which plays a major role here and we know how to do that.

However, both SEO and PPC include the principal sections of a broader search engine marketing (SEM) strategy which any company that wants to compete about the digital landscape should think about.

We never make unrealistic promises. Any PPC management company that does is probably misleading you. Rather, our approach is to optimize your PPC campaigns based on existing data, industry expertise, and proven best practices – all while adhering to your budgetary guidelines.

From there, our team of PPC experts will measure, monitor, and optimize your PPC strategy so that you get the most bang for your PPC budget.

Again, our intention is to drive qualified prospects to your site without getting too spendy. One of the ways to do this would be to exclude negative keywords from your campaigns – negative keywords are those that are likely to pull unqualified traffic and clicks to your site that have very little chance of converting but drive up your PPC costs.

Done right, PPC can deliver faster results than SEO, and it is a much longer (but still quite necessary) play. And PPC offers a distinct opportunity to directly engage prospects where they’re –Google–with proper targeting and optimization.

The brief answer is that the majority of lay people that are searching Google do not know the distinction between a PPC ad- which are mostly displayed above Organic search results and regular old search results. They’re quite similar! And our PPC experts know how to craft eye-catching messaging for all these ads that drive qualified clicks by talking to your target audience’s needs. As it is powerful messaging which drives clicks in the end of the day, not ignorance. Your clients have issues that only you can solve!

Under most circumstances, Google will bill you each time someone clicks on your advertisement. On some channels, such as YouTube, Google will bill you per view of your ads.

The simple answer is: Yes. The more complicated answer is: It is dependent upon your market, funding and objectives. Billions of people daily are on Google searching for answers to their questions and a business/person to provide them services and products. Google Ads puts you at the peak of the search list. Things become more complex if you have a brand new product or service which nobody is searching for or your marketplace is so aggressive that the cost to acquire a customer is higher than you are prepared to pay.

No, you will pay each time someone clicks on your ads.

Google does however offer an ads credit if you have never advertised with Google before. To receive such a credit, you can contact us to provide you with those details and how to set it up.

Google AdWords allows your business to set your services and products in front of people which are actively searching for it online. It’s possible to start and pause ads in real time, control how much you invest, and utilize a huge amount of information to optimize your ads and campaigns in order that they convert into more leads and sales.

Absolutely. We will always get your final approval on the ad copy drafts of a campaign before we launch it, and we’ll back it up with our comprehensive research and expertise concerning best practices.