We built a multi channel lead generation strategy focused on capturing high intent parents searching for nearby nursery options while also creating demand through targeted social campaigns. Messaging and search efforts were aligned around location relevance, trust signals, and ease of inquiry, with performance monitored closely to improve efficiency over time.

• Built a high-intent search segmentation framework on Google Ads by clustering brand, non-brand, competitor, and location-based keywords. Campaigns were tightly structured to match parent search behavior, improving relevance, quality score, and conversion efficiency.
• Developed localized, trust-driven messaging across Meta Ads, focusing on safety, nurturing environment, qualified staff, and campus experience. Creatives were aligned with parent decision triggers and optimized specifically for messaging and inquiry-based conversions.
• Implemented robust conversion tracking across website forms, calls, WhatsApp clicks, and Meta messages. Campaigns were optimized toward primary conversion events rather than traffic, enabling smarter bidding and better budget allocation.
• Reallocated budgets dynamically based on performance signals, scaling high-performing keywords, audiences, and placements while eliminating low-intent spend. This ensured higher lead volume without increasing overall acquisition costs.
• Continuously tested ad creatives and copy variations to identify the strongest value propositions and calls to action. Insights from structured A/B testing helped reduce cost per conversion while improving overall lead quality across both platforms.