Company Overview
The client is a leading life coach and professional coach certification brand offering premium coach training programs, in house coaching solutions, and organizational interventions. The business operates across India through offline programs and globally through online training formats.
Business Overview
Before the pandemic, the client had achieved consistent lead generation results through Google Ads in India. During the pandemic, the business expanded its offerings to online batches in international markets such as Singapore and Dubai. The challenge was to replicate domestic performance levels while maintaining lead quality across new geographies with different search behavior and competition.
Objective
Generate qualified leads for coach certification programs
Maintain high conversion rates while expanding internationally
Ensure lead quality remained consistent across India and global markets
Channels Used
- Google Ads
- Analytics & Conversion Tracking
Our Approach
We built a location specific search strategy informed by historical performance data from India and fresh research for international markets. Campaigns were structured around clear intent driven keyword themes, supported by tailored ad messaging and landing experiences. Conversion focused landing pages and ad extensions were used to reinforce trust, clarify offerings, and improve lead quality across all regions.
Execution Highlights
- Keyword and competitor research tailored for Singapore and Dubai markets
- Campaign and ad group structuring based on service specific intent
- Custom ad messaging aligned with regional search behavior
- Dedicated landing page creation and optimization for online coaching programs
- Use of ad extensions and conversion focused assets to improve engagement
Results and Impact
