Company Overview
The client is a direct to consumer ecommerce brand specializing in digital accessories, offering over 200 products across 25 categories including speakers, headsets, keyboards, desktop accessories, and related consumer electronics.
Business Overview
Operating in a highly competitive D2C category, the brand was struggling to achieve profitability through paid advertising. Return on investment was below 0.5, making it difficult to scale spend. The core challenge was to increase order volume and average order value while first reaching breakeven performance and then scaling profitably.
Objective
Increase overall order volume and revenue
Improve return on ad spend to at least breakeven and beyond
Scale paid campaigns profitably across multiple channels
Channels Used
- Google Ads
- Analytics & Conversion Tracking
Our Approach
We focused on building a balanced growth strategy that combined conversion focused campaigns with ongoing brand visibility. Instead of pushing volume prematurely, campaigns were restructured to prioritize efficiency first, ensuring the account reached stable performance before scaling. Search, shopping, video, and social channels were aligned around clear conversion signals, audience intent, and product level relevance to improve both order quality and revenue consistency.
Execution Highlights
- Restructured Google Ads account to reduce keyword overlap and improve conversion efficiency
- Shifted bidding strategies to prioritize conversions once sufficient data was available
- Introduced product focused video and display campaigns to support assisted conversions
- Implemented granular Performance Max campaigns by product category with tailored asset groups
- Launched catalog based retargeting on Meta Ads to re engage non converting visitors
- Optimized audience segmentation and geographic targeting to scale high performing regions
- Improved data integrity by fixing tracking and product feed issues affecting optimization
Results and Impact
